How Twitter helps me, the environmental or sustainable interested reader stay current
I know the 40 million + Twitter users are using tweets in 40 million + ways. I am sure everyone has a different goal or reason to use it, each valid. I embarked on the Twitter road about a year ago, with no clear objective in mind, I simply recognized that this growing tool in social media would likely keep me current and (hopefully) on the edge of what people are thinking and doing as it relates to sustainable topics and issues.
I use Twitter every day perhaps even a few times each day. Often the most interesting comments come from a random Tweeter who mentions a green issue just once. Some of the people or organizations I follow who are branding themselves as green, seem to be very repetitive in their messaging or quite frankly it is 20 or so core messages that rotate regularily. Twitter’s value is that it is a conversation not a rotating message.
Some days it seems you are having a Twitter conversation with yourself and no one else is listening, which could be the case. But even if no one is listening, my Twitter account has a clear and concise history of these thoughts. If I re read them it holds me accountable and reminds me of green commitments that I have made to myself, our clients and our staff.
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